Funnel Mole finds out where your customers spend their time and buys ads nearby.

We'll learn your ICP, find local events where they're going, and buy physical ads there.

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We find where your customers gather.

We gather real world data to create targeted ad campaigns all over NYC.

  • Detect ICP gatherings across events, venues, and communities
  • Advertise with city context like movement, weather, and timing
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We'll buy the right ads, at the right time.

Agents buy everything from billboards to branded fortune cookies to precisely target your customers.

  • Buy across billboards, taxis, trucks, venues, and ambient media
  • Match the event, audience, place, and format before spend moves
  • Review what was queued, watched, or skipped
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Your creative stays under your control.

Upload approved assets once, then let agents match the right message to each physical campaign.

  • Approve every image, headline, and offer before it can run
  • Keep channel-specific variants for trucks, taxis, venues, and ambient media
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Live NYC signal feed · ranked by ICP fit
NYC pilot

Join the Funnel Mole waitlist.

Tell us who you are trying to reach. We will use early pilots to test real-world signal coverage, physical ad channels, and reporting.

We will only use this to contact you about Funnel Mole pilots.
FAQ

Common questions.

What signals does Funnel Mole watch?
Funnel Mole watches a blend of NYC event, venue, mobility, transit, weather, civic, and neighborhood activity signals to understand when specific audiences are likely to gather or move through a place.
What does the model decide?
It infers the ICP from the company website, chooses event/calendar buckets to monitor, prioritizes incoming NYC signals, selects a physical ad category, and generates the budget, timing, geography, and media hints needed for execution.
Who is this for?
Software companies and high-consideration businesses that want to reach specific audiences in NYC without manually planning physical ad campaigns around every event.
What ad formats can it consider?
Digital and static billboards, street furniture, taxi tops, transit, mobile billboard trucks, venue and place-based screens, airport and campus media, ambient media, and other OOH formats.
Why NYC-only?
Density. NYC has enough events, transit, street furniture, taxi-top inventory, venue screens, and neighborhood activity to make the signal-to-ad loop testable quickly.
Joel the Mole digging

Ready to find your customers?

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NYC only